Partner and Chief Operating Officer
Michele Major is a highly accomplished sales and marketing maven whose experience has spanned several industries. Her desire to have a tan that was UV Free but actually looked natural inspired her to recreate the sunless tanning experience through a bold approach of “no hype, just help” policies.
Michele is the co-creator of the Sol Potion® concept of providing salons & spas with the tools necessary to provide the perfect sunless experience. She was deeply involved in the research and development of the Sol Potion® line of sunless tanning products, equipment, training and skincare line.
Michele was instrumental in developing the marketing and advertising strategies that have given Sol Potion® a successful launch. Her sales leadership has resulted in multiple product and training sales.
Prior to the creation of Sol Potion, Michele built her career in sales, marketing and public relations. She worked closely with retailers, marketing managers, public relations specialists and CEOs to implement the solutions necessary to assist and grow their business.
Most recently, Michele lead a 20 person sales team as the regional sales director at Chicago-based Cision Inc US. Michele directed and managed sales operations that spanned across the mid-west. Before joining Cision, Michele was the director of partnership marketing where she oversaw the strategic development and execution of customized, integrated marketing solutions for fortune 500 companies that wanted to improved customer retention. Michele began her career in Detroit, Michigan at a greeting card company where she pioneered a new division to drive greeting card sales into large multi-chain stores.
Michele holds a Bachelor of Science degree in Organizational Communications and Management from Eastern Michigan University.
Partner and Chief Financial Officer
For Lori Reiss beauty is not just skin deep, she knows that how you look on the outside can affect how you feel on the inside. She is an accomplished entrepreneur whose experience in both accounting and cosmetology give Sol Potion® a critical advantage in the beauty and sunless tanning industries.
Lori was the co-creator of the Sol Potion® concept of providing salons & spas with the tools necessary to provide the perfect sunless experience. With a total package including HVLP equipment, sunless solution, extensive training and a luxurious skincare line, the technician has everything they need to provide the perfect sunless tan. Lori created the techniques used in The Art of Airbrush Body Bronzing manual, and initiated a comprehensive training course to ensure that all Sol Potion® technicians provide a flawless natural looking tan. Her practice as a tanning salon owner and airbrush technician has given her the knowledge and skills necessary to help formulate the solutions and products offered by Sol Potion®.
Prior to founding Sol Potion®, Lori was the owner of Alison’s Tanning Salon & Spa in Clawson, Michigan. Alison’s Tanning Salon was one of the first salons in the Metro Detroit area to offer Airbrush Body Bronzing, an alternative to the sunless booth application. The demand for this approach to sunless tanning was staggering. She perfected the art of an airbrush application to a level that left her clients ecstatic and her competitors jealous.
Lori started her career in the beauty industry as a licensed cosmetologist in Ann Arbor, Michigan where she worked at a popular upscale salon. She showcased her talent as a hair stylist in local fashion shows and events.
While continuing to practice her trade in the beauty industry, Lori pursued her passion for business by joining the accounting department of a large transportation company based in Troy, Michigan. Her role developed into the director of administration which included management of all administrative departments; human resources, billing, finance and accounting.
Lori holds a Cosmetology License in the State of Michigan.